TUI confirms move into Russia and Ukraine
Tuesday, 03 Mar, 2010
0
TUI Travel’s much flagged move into Russia has been confirmed through a $60 million joint venture.
TUI Russia & CIS is establishing 200 owned and franchised travel agencies in Russia & Ukraine.
Twenty holiday destinations will be offered, including Cyprus for the first time.
Ten new look brochures for Russia include four new programmes including a TUI Experiences brochure and a TUI Family brochure.
TUI Russia & CIS entered the market last year with the aim of building a market leading travel business with its partner S-Group Capital Management and the businesses VKO Group, Mostravel and Voyage Kiev.
The company aims to capture a ten per cent market share this year.
A marketing and advertising campaign will be launched later this month with the slogan ‘Anything for your smile’.
Brand values of being a reliable, responsible and inspiring tour operator will be promoted.
TUI Travel chief executive Peter Long said: “We are delighted to launch the TUI brand in Russia and Ukraine. We welcome customers to try our new products, destinations and in-store experience.
“We have products to suit all customer needs from family holiday clubs in Spain to cruising in the Caribbean to expeditions to the North Pole.
“Our high quality international standards, means we will be the travel brand that Russian and Ukrainian customers can rely on.”
by Phil Davies
Phil Davies
Have your say Cancel reply
Most Read
TRAINING & COMPETITION
Posting....
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
Phocuswright reveals the world's largest travel markets in volume in 2025