With 11 million visitors, Tunisia posts record Tourism Results in 2025

Strong growth of regional markets

Regional demand indeed continued to play a crucial role in the sector’s performance. Neighboring Algeria and Libya remained Tunisia’s largest source markets, together accounting for a significant share of total arrivals. In 2024 alone, nearly 3.5 million Algerians and 2.25 million Libyans visited the country, and this strong regional flow carried into 2025, providing a stable backbone for growth.

At the same time, Tunisia made clear progress in diversifying its tourism markets. Increased arrivals from Europe and parts of the Middle East reflected successful marketing efforts and a broader tourism offering designed to appeal to international travelers beyond traditional beach tourism. European arrivals are exceeding 2.5 million with France remaining the largest outbound source market with approximately a million visitors.

The contrast with 2024 is striking. Last year, Tunisia welcomed an estimated 10.26 million tourists and generated around $2.55 billion in tourism revenue. The year-on-year gains not only reflect higher visitor numbers but also point to improved spending per traveler, suggesting that Tunisia is increasingly appealing to higher-value market segments.

A key driver of growth in 2025 was Tunisia’s strategy to extend the tourism season. Long dependent on summer travel, the country has worked to promote year-round tourism through cultural, wellness, desert, and heritage experiences. This approach helped reduce seasonality and improve occupancy rates across hotels and resorts.

The government has also pursued an upmarket shift, investing in quality improvements and encouraging premium offerings such as boutique hotels, luxury resorts, fine dining, and curated cultural experiences.

These efforts have strengthened Tunisia’s image and boosted revenue per visitor. Continued investments in airports, transport infrastructure, and hospitality services contributed as well to the country’s appeal. Authorities now expect further growth in 2026.