Tunisia uses shock tactics in campaign to woo back visitors
Tunisia has launched a hard-hitting campaign to woo holidaymakers back.
The two-pronged campaign by the Tunisian National Tourist Office will play on the story of the country’s recent revolution.
The first part of the campaign has been deliberately designed to shock people and to challenge preconceptions of Tunisia and its people.
The second part, running from June 27, will use a softer approach to remind people of its beaches, golf courses and spas.
“This four-week campaign has been devised to remind visitors that Tunisia is very much open for business.†says Anissa Ramoundi, UK & Ireland Director for the Tunisian National Tourist Office.
“It is designed to provoke a reaction and has been created by Tunisians in Tunisia.
“For the majority of Tunisians, the revolution has been very positive, allowing people the chance to speak freely for the first time; just a few months ago a campaign like this would not have been possible.â€
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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