TVTimes publisher to use Adprecision

Thursday, 08 May, 2007 0

Search technology company Adprecision’s AdTarget Publisher search engine is to be used by IPC Media on myholidayideas.com, the TVTimes destination website.

The vertical market search advertising platform will allow the sales team to sell contextual and search advertising across the website.

The AdTarget system allows websites to create their own vertical market pay-per-click search engines ranging from travel to property, electronics, photography and motoring.

Adprecision commercial director Alasdair Cross, says: “Like other publishers that we talk to, IPC Media wanted the freedom to sell their own search and contextual classified advertising directly to customers. Our technology has allowed them to build a travel vertical advertising market giving them the control and revenue they need and providing a valuable user experience.”

IPC advertising director Chris Templeman said: “Adprecision’s technology enables us to extend our long-standing relationships with advertisers onto myholidayideas.com. The technology also delivers highly relevant advertisements targeted to our users’ interests, leading to increased site loyalty and satisfaction.”

by Phil Davies



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...