U by Uniworld ditches millennials only requirement
Even before it officially launches U by Uniworld has made a U-turn.
Originally devised as a river cruise line dedicated to millennials only, it has now removed that age restriction and is now open to all adult cruisers.
While it has scrapped the 21 to 45 only age barrier the ‘sexy, stylish ships’ remain with its youthful décor and amenities like communal spaces and a top deck lounge.
"Originally, U was very specific in defining its target market, but has learned that the experience is less about a number and more about attracting a new generation of adult travelers to river cruising," the line said.
"Removing the gated age restriction will not change the product or our efforts to attract a new generation of adult travelers."
The two 120-passenger ships, The A and The B, will sail itineraries on the Seine, the Rhine and the Danube, beginning in April.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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