United debuts new plant-based meals
United Airlines has upgraded its inflight menu with two new Impossible Foods items served on select flights and in airport lounges.
It is part of the carrier’s new push to add more plant-based options.
As part of a new collaboration between United and Impossible Foods, the United-exclusive Impossible™ Meatball Bowl is now available to first class customers on all domestic flights of more than 800 miles in the continental US.
The Impossible Sausage is available in Polaris® lounges in Chicago, Los Angeles, Newark and San Francisco.
The collaboration comes as more than half of US consumers are increasing their plant-based food consumption , according to a recent Nielsen report.
“We want our food offerings to evolve and change along with people’s preferences – we’re proud to work with Impossible Foods and think our customers are really going to love these new options,” said Aaron McMillan, United Managing Director of Hospitality and Planning.”
Starting this week, customers in eligible markets can pre-order the Impossible Meatball Bowl through United.com or the United mobile app.
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