United marketing head touches down at Hertz
Hertz Global Holdings Inc. has snared United Continental Holdings’ chief marketing officer for its latest executive appointment as senior executive vice president and chief revenue officer.
Jeff Foland will start his new position at Hertz later this month, prompting a management reshuffle at United.
Foland will take charge of global marketing strategy, sales, and revenue functions, Hertz said.
He will team up again with new Hertz CEO John Tague, a former United president, who recruited Foland at the airline in 2005.
"It’s not often an executive has the chance to develop the long-term, global growth potential of iconic brands like Hertz, Dollar and Thrifty, and I look forward to partnering with John Tague and the rest of the Hertz team on this exciting journey," Foland said in a statement.
With the departure of Foland, United’s vice chairman and chief revenue officer Jim Compton will resume executive responsibility for marketing, loyalty and digital and United CFO John Rainey will be in charge of strategy.
"We appreciate Jeff’s contributions and leadership at United and wish him well," the airline said in a statement.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools