United parent drops ‘Continental’ from name
United Airlines has bid farewell to the Continental reference in its parent company’s formal name.
The airline business wants to ‘show the world we’re truly a united United’ and now becomes United Airlines Holdings Inc.
It comes nine years after a problematic United-Continental merger.
It faced problems in the early years transitioning to a single reservations system, rostering and moving to a single labor contract for flight crew.
"The name change reflects our desire to move our airline forward. It marks another step on our journey of showing, not just investors but the world, that we’re one team," it said in an internal memo to the workforce.
The Continental had disappeared from the airline brand but had stayed as part of United’s holding company name.
It will continue trading under the UAL ticker.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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