US Airways grounds Twitter account
US Airways is now history – at least in the Twitterverse.
The airline, which is well on the way to full integration with merger partner American Airlines, stopped using its official Twitter handle at the weekend.
It is no longer sending out tweets or accepting new followers.
US Airways started informing its almost 600,000 followers last month about the planned shutdown and all communications mentioning @USAirways or US Airways on the social media will be tracked and answered by the @AmericanAir team.
US Airways’ Facebook page and YouTube channel were consigned to history last year.
The Twitter account has remained active until now due to its instant, real time nature of communication.
"We kept this as long as we could,” said Jonathan Pierce, American’s director of social media.
American Airlines currently has more than one million Twitter followers.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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