Valadoo, Burufly merge to form Indonesian OTA
Indonesian vacation booking platform Valadoo and social travel website Burufly have announced a successful completion of a merger to create a new Indonesia based online travel agency.
New OTA Valadoo.com will target the 18-35 year old segment offering travel packages which will focus on Indonesia and Southeast Asia alongside selected global destinations.
Burufly’s travel social network will be integrated into the new site for travelers to connect and share trip planning and travel experiences.
Burufly has over one million registered members and claims to be the largest social travel community in Asia.
Burufly founder Pete Goldsworthy will assume the role of chairman of the merged company and Jaka Wiradisuria will continue as CEO of Valadoo.
"I’m particularly pleased by the depth of talent and complementary strengths of the Valadoo and Burufly teams who combined are really an Indonesian online travel dream team", said
Wiradisuria.
Google Travel OTA and Accommodation Research statistics showed 52% of transactions in Indonesia were made by 18 to 35-year olds and generally book budget to 3 star accommodations.
The study says this segment is most likely to book online and be influenced by social media and online reviews, and will be actively targeted by Valadoo.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports