Virgin goes all the way with loyalty programme
Virgin America, Virgin Atlantic Airways and Virgin Australia have fully linked their frequent flyer programmes, allowing each airline’s loyalty programme members to redeem miles or points when taking flights on any of the sister-branded airlines across their respective route networks.
The initiative will allow those earning points on any Virgin airline to use them to fly to any of the Virgin destinations around the world.
The new benefit builds on the airlines’ 2010 move to enable miles and points earning across the Virgin airline family.
“A good frequent flyer programme remains one of the key drivers for customers globally when choosing an airline,” said Virgin Australia CEO John Borghetti.
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025