Visit Detroit scores with Burnley FC global partnership


Visit Detroit scores with Burnley FC global partnership

Wednesday, 28 May, 2024 0

Visit Detroit has inked a tourism partnership deal with English Football League team Burnley FC.

Visit Detroit is now the official US Destination Partner of the Clarets in a collaboration initiated by Connect FC a leading sports marketing agency.

The campaign will be managed by Cellet Marketing & Public Relations Ltd, Visit Detroit’s PR and consumer marketing agency of record for the UK and Ireland.

The global partnership kicks off with an activation at The Soccer Tournament (TST) in Cary, North Carolina, from 5-10 June where Burnley are competing on their US pre season tour.

“Visit Detroit is excited to join their campaign for promotion. Together, we will forge a powerful connection between Detroit and the beautiful game,” says Claude Molinari, President, and CEO of Visit Detroit.

Matt Lorenzo, Director of Connect FC, said: “We are thrilled to have facilitated this partnership. Our goal is to enhance brand value and fan engagement.”

The global connection between the two parties is reinforced by the US ownership of the club.

There is also a high-profile investment from former NFL player JJ Watt and his wife Kealia Watt, also a former player, and investors Dude Perfect, the second-largest sport YouTubers with over 59 million subscribers.

Together, Burnley and their investors reach 113.6 million people globally.

This will be leveraged to drive awareness of Detroit as a travel destination.

The sponsorship deal will include a range of marketing activations, including digital campaigns, social media engagement and in-stadium promotions

These are designed to elevate Detroit’s profile as a must-visit destination. 

Related News Stories:  Qatar Airways scores sponsorship deal with Inter Milan     UK’s worst airlines revealed     Pittsburgh to host 2026 NFL Draft     Qatar Airways unveils summer flights to Tashkent, Uzbekistan …    



Related News Stories:  Visit Detroit - TravelMole     English soccer club announces partnership with Visit Detroit     Burnley scores 'record' front of shirt deal with 96.com - Sport Industry ...     Press Releases | Visit Detroit     AstroPay renews partnership with Burnley Football Club ...     Yolanda May Fletcher on LinkedIn: #greenbaypackers #greenbay ...     Cobh Ramblers Launch Partnership with English Premier League ...     Marcus Mellor on LinkedIn: The front of shirt partner no one saw ...     TST PUTS BURNLEY ON GLOBAL PLATFORM | BurnleyFC     Burnley FC x Visit Detroit - bsc-int.co.jp    



Learn more about :   Visit Detroit ( United Kingdom )  



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua

San Antonio on the Rise: David Gonzalez Talks Travel, Culture, and Growth

Anna Marie Presutti on San Francisco’s Tourism Revival and Global Outlook

Exploring Brooklands Museum with Alex Patterson
TRAINING & COMPETITION
Skip to toolbar