Wales Gets £17m EU Money for Sustainable Coastal Tourism
Sunday, 26 Jul, 2009
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Two VisitWales bids for £17m of EU Convergence funding for the tourism industry in Wales have been successful.
The aim of the two projects is to identify up to seven Centres of Excellence (CoEs) in sustainable and coastal tourism which will focus on and link to activities such as walking, cycling, fishing, riding, watersports, adventure tourism, historic gardens or other attractions that use the natural and built environment.
The Coastal Tourism project includes a Green Sea programme which aims to maintain and improve the quality around the coast with projects such as improved access; toilets; information and interpretation. VisitWale is in ongoing discussions regarding the Joint Sponsor roles for the northern and southern/mid areas of the Green Sea programme.
Visit Wales says that there is significant potential to target new growth markets to generate additional visitors in relation to coastal/inland activity tourism (watersports, walking, cycling, riding, fishing, adventure etc) including encouraging sustainable coastal/tourism management and special interest groups.
The Coastal/Sustainable Tourism projects will collectively deliver an attractive environment which will enable VW to more proactively target these growth markets. At the Wales Tourism Summits in November and December 2008, it was noted that the current economic outlook and exchange rates offer certain opportunities for the Welsh visitor economy making the region more attractive to prospective visitors. At a time when key priorities may be to sustain employment levels this is a rare opportunity.
The Wales Minister of Tourism Alun Ffred Jones, said: “I’m delighted to be able to announce this funding today just before the busy holiday season gets underway for tourism businesses in Wales. Tourism is a vital part of the Welsh economy and contributes £3billion a year to the Welsh economy and employs 8% of the Welsh workforce."
"It is therefore imperative that we continue to invest in this important industry. The two projects which have been successful in securing EU Convergence funding will ensure that developments are sustainable and will make the most of Wales’ natural assets. For tourism to prosper it is essential we safeguard and enhance our unique assets, acknowledging the potential of the environment will always be a key priority in the development of tourism."
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