WOW air takes over Iceland Express
Iceland’s low-cost airline, WOW air, has acquired its ‘rival’ Iceland Express.
It has taken over all operations and schedules and is promising no disruption for passengers.
"The move is not a merger, it is a takeover, with WOW air acquiring the Iceland Express route network, branding and customer base; as well as gaining access to all knowledge and expertise acquired by the company in its years of operation," said a statement.
Some agents and operators had become frustrated with Iceland Express because it kept cancelling routes and switching airports (see previous story).
Discover the World stopped selling flights with Iceland Express altogether several years ago "due to the extremely unreliable way they operated".
But it said today that it had noticed recent improvements with the Iceland Express service and had watched WOW air operate well since its launch in June.
Discover the World continues to sell exclusively with Icelandair and easyJet but said it would now consider using WOW air as a overflow airline.
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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