WTM to launch Sports Tourism programme post-London 2012
World Travel Market (WTM) will review the success of London 2012 and assess the benefits and constraints of major sporting events for host nations.
The Sports Tourism programme, sponsored by Eurosport, starts on the first day of WTM, Monday, November, 5 with Tourism and the Olympic Games 2012 – A Review which will look at the impact the Games has had on London’s and the UK’s tourism industry.
Speakers will include European Tour Operators Association Tom Jenkins, who has been an outspoken critic of the impact the Olympic Games has had on tourism for host cities.
UKinbound chief executive Mary Rance will share her thoughts on the impact of the London games in the session.
The major sporting event theme continues on November 7 with Optimising the Tourism Benefits of Major Events for Host Nations which will ask what the major right holders (such as the International Olympic Committee and FIFA) should be doing to help deliver the potential tourism benefits.
Visit Britain chief executive Sandie Dawe will review the help VB received from the IOC.
The final session in the Sports Tourism programme looks at adventure tourism. The Future for Activity, Adventure and Sports Tourism panel of speakers includes Xola Consulting CEO Caroline Heyniger, Adventure Travel Trade Association vice president Chris Chesak and Wilderness Scotland director Paul Easto.
By Ian Jarrett
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements