United Kingdom
United States
Asia Pacific
Yellow Balloon Tour signs long-term Sabre partnership
South Korea travel agency Yellow Balloon Tour has tapped Sabre Corporation to accelerate its growth in the online space.Â
The companies announced a new long-term agreement for Sabre’s Sabre Red 360 interface and Sabre APIs to create trips for travellers.
Yellow Balloon Tour makes Sabre its preferred global distribution system (GDS) to book and service leading airline, hotel and other travel content, including NDC offers.
The Seoul-based travel agency is also focused on boosting its presence in the online marketplace with Sabre’s APIs.
“It is imperative to us to work with a travel technology partner who can help us to drive value for our customers,” said Kim Jin Kook, CEO, Yellow Balloon Tour.Â
“Sabre’s technology will help us to shape the trips our clients want.”
Sabre Red 360 enables a customisable user experience, for travel consultants to create personalised offers.
“As South Korea continues its recovery, we’re delighted with this new phase of our partnership,” said Brett Thorstad, VP, Sabre Travel Solutions, Asia Pacific.
Related News Stories : UK Travel rep makes hologram breakthrough Nium – Is this the fastest growing Fintech company? Spencer Hanlon talks to Graham McKenzie Will virtual reality tech ever replace the traditional holiday? Indonesia based Liburania inks distribution deal with Trip Affiliates Network Travelgenix integrates Tripian personalised trip planning Hotelbeds, NYU team up to inspire tomorrow’s travel tech leaders
Learn more about : Sabre Asia ( Asia Pecific )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mike Ferguson of Skyscanner talks to Graham about expansion and the new research key for DMO’s
Dana Young updates Graham McKenzie on the progress Visit Florida is making
Jenna Saucedo-Hererra of Greater SATX
Charles Godot General Manager at voco Dubai Palm Jumeirah
Robert Khoury JA Resorts and Hotels Vice President Sales and Marketing
Harry Hastings of Ocean Holidays talks to Graham McKenzie about the past 20 years and the next 20
Nium - Is this the fastest growing Fintech company? Spencer Hanlon talks to Graham McKenzie
Sarah Doyle from Visit Phoenix
Michelle and Jalyssa of Visit Mesa
Alison Cryer, MBE of Representation Plus
Tracy Vaughan, SVP Global Trade Development at Visit Lauderdale
Marc Anderson CEO of Visit San Antonio speaks to Graham McKenzie in London about his city and IPW23
Cruise lawsuit: deceased guest stored in drinks cooler for days
Technical issue leads to Cunard transatlantic cruise cancellation
France short haul flight ban takes effect
Orient Express ditching UK departures over Brexit
Mystery surrounds deaths of Bali hotel guests