Yellow Balloon Tour signs long-term Sabre partnership

Friday, 26 May, 2023 0

South Korea travel agency Yellow Balloon Tour has tapped Sabre Corporation to accelerate its growth in the online space. 

The companies announced a new long-term agreement for Sabre’s Sabre Red 360 interface and Sabre APIs to create trips for travellers.

Yellow Balloon Tour makes Sabre its preferred global distribution system (GDS) to book and service leading airline, hotel and other travel content, including NDC offers.

The Seoul-based travel agency is also focused on boosting its presence in the online marketplace with Sabre’s APIs.

“It is imperative to us to work with a travel technology partner who can help us to drive value for our customers,” said Kim Jin Kook, CEO, Yellow Balloon Tour. 

“Sabre’s technology will help us to shape the trips our clients want.”

Sabre Red 360 enables a customisable user experience, for travel consultants to create personalised offers.

“As South Korea continues its recovery, we’re delighted with this new phase of our partnership,” said Brett Thorstad, VP, Sabre Travel Solutions, Asia Pacific.

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Learn more about :   Sabre Asia ( Asia Pecific )  


TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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