Your boarding pass is also an ad
Where else can airlines add advertising? Silly question,,,on boarding documents, of course..
That’s been the recent discovery of US Airways’ passengers who find when checking in online, they get more than a seat assignment and group number on their boarding passes.
“In time for the spring-break travel rush, the Tempe-based airline started including advertisements, weather and other tourist information on the boarding documents. Several ofits major competitors already do so,” said the Arizona Republic.
Initial advertisers on US Airways’ boarding passes include airport parking lots, Starbucks (a 2-for-1 coffee coupon to some destinations), audiobook retailer Audible.com and outdoor-gear retailer REI.
"It’s guaranteed travel," said Kevin Jackson, US Airways’ managing director of consumer and partnership marketing. "They checked in. They’re definitely coming to your destination."
He said the most popular destinations for the ads are tourist havens such as Las Vegas, Orlando and New York.
There are five spots for ads on the US Airways boarding pass, including an in-house ad. US Airways currently advertises its airport clubs.
Delta was the first major airline to sell ads on boarding passes when it began the practice on Las Vegas flights in July of 2008.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists