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If Only rolls out British Airways campaign
Luxury tour operator If Only has teamed up with British Airways to launch a new campaign.
It is designed to inspire future travel on BA, with the multi-channel marketing campaign running throughout January 2024.
If Only is arming agents with an array of marketing materials to engage their customers, from email marketing and blogs to social media offers and content.
The tour operator will also provide travel agent partners and their customers with top offers priced with British Airways.
World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus, Club World and First, to drive upselling.
If Only has also provided a dedicated landing page for the campaign which will link to the campaign message on the If Only website.
Here, travel agents will be able to view details on the cabin upgrades along with multiple offers priced with British Airways.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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