DidaTravel booking data reveals Chinese New Year insights
Travel distribution firm DidaTravel has released its latest hotel booking data highlighting the scale of Chinese outbound travel during the Chinese New Year holidays.
The Lunar New Year eight-day holiday starts on Saturday 10 February through Saturday 17 February.
Based on DidaTravel hotel booking data, total outbound bookings reached a three-year high, with an increase of over 310% compared to 2023.
Specifically looking at Southeast Asia, outbound hotel bookings by Chinese travellers in Singapore increased 11-fold YoY, while hotel bookings in Malaysia grew 9-fold.
In Thailand they were up 243%.
These figures can be attributed to both pent-up demand after the lifting of border restrictions in mainland China and the recent visa exemption policies in these countries.
The top destinations for outbound mainland Chinese travellers during this period include Japan, Thailand, Singapore, Hong Kong SAR, the United Arab Emirates, Malaysia, Australia, the Philippines, Spain, and the US.
In addition, long-haul destinations in Europe, such as France, Italy, UK, and Germany, and Mexico, Brazil, and Canada remain popular with Chinese travellers.
During the holidays, the ADR (average daily rate) for hotels saw a significant global increase of 32% YoY.
This increase is partly attributable to demand for higher standard hotels.
Notably, DidaTravel data found a decrease in bookings for one and two-star hotels, dropping from 7% to 2.6%.
Additionally, bookings for three to four-star hotels saw a slight decline from 69.7% to 65.2%.
Bookings for five-star hotels rose from 23.3% to 32.2.
The average length of hotel stays increased from 2.8 to 3 days.
Rikin Wu, CEO of DidaTravel, said: “We are thrilled to witness the enthusiasm of Chinese travellers to explore international destinations and new experiences.”
DidaTravel has a portfolio of over 70,000 competitively sourced direct hotel contracts – as well as 1,000,000 hotel products from over 600 global suppliers.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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