Riviera Travel is enhancing fam trip and events programme for travel agents in 2025.  Over 300 agents will experience events and trips this year, with trips such as South Africa, a Mega Fam to Sri Lanka, a Rhine cruise to Switzerland, a yachting familiarisation and visits to Lake Maggiore, Orta, and the Matterhorn. Additionally, travel agents will have the opportunity to experience the new Riviera Radiance and Riviera Rose. Riviera Travel will also be hosting agents at the CLIA conference. Throughout the year it is hosting conferences and sponsoring key agent events. Notably, there is a Leaders VIP trade cruise in March from Budapest to Vienna. Vicky Billing, Head of Trade and Partnerships said: "Recognising the significant revenue boost these trips delivered in 2024, Riviera Travel is committed to providing even more opportunities for travel agents.” In 2024, Riviera Travel hosted 100 agents, allowing travel agents to gain in-depth knowledge of its itineraries and services. Riviera Travel is enhancing its itineraries for 2025, with the introduction of two new ships, expanding the fleet to a total of 12 ships, over 100 escorted tours and 40 solo holidays. Additionally, there will be a greater emphasis on long-haul travel and new itineraries, offering more diverse destinations.  

Riviera Travel’s peaks campaign will feature a trade incentive and special weekly £1000 draw. Travel agents will receive a £30 voucher for every booking made from January 1 to February 28, 2025. T The voucher amount will double for themed river cruise bookings. The 2025 themed itineraries include: Gastronomy of the Douro - from Portugal to Spa History of the Douro - from Portugal to Spain Music of the Blue Danube Art & History on the Danube History & Art of the Rhône Gardens & Natural Beauty of the Rhône Gastronomy of Switzerland & the Rhine Music, Arts & Craft of Switzerland & the Rhine Additionally, all bookings made will be entered into a weekly draw to win £1000 on a Mastercard credit card. The card will be preloaded and sent to the winning agent. Elsewhere, a free upgrade offer is also available on select October 2025 departures. The upgrades cover middle to upper deck cabins for bookings made from December 18, 2024, to January 31, 2025. The departures comprise: Rhine & Moselle, departing October 2 and 23. Prices start from £2549pp Cologne, the Rhine Gorge & Medieval Germany, departing October 6. Prices start from £3949pp The Seine, Paris & Normandy, departing October 9. Prices start from £2699pp The Blue Danube, departing October 13 and 14. Prices start from £2599p Burgundy, the River Rhône & Provence, departing October 16, 17 and 23. Prices start from £2299pp Rhine, Strasbourg & Heidelberg, departing October 16 and 23. Prices start from £2449pp Rhine Cruise to Switzerland, departing October 17. Prices start from £2599pp Lyon, Provençal Rhône & the Camargue, departing October 24. Prices start from £3799pp Claire Hills, national sales manager for retail and OTAs at Riviera, said: “Travel agent partners play a pivotal role in driving awareness of our cruise and long-haul product, and this incentive demonstrates our appreciation for everything they do.” During peaks, agents can access ‘Riviera Explorer’, the operator’s e-learning platform. It features a ‘Primed for Peaks’ training module with tips and advice, including how to order brochures, assistance with marketing plans and contact information for Riviera’s key account managers.

Riviera Travel has added to its 2025 ocean cruise programme with a new yacht and tour option and new itinerary aboard Celestyal Journey. The operator will also offer a 10-day Arctic cruise, visiting glaciers, icebergs and fjords. New for 2025 is an 11-day Dalmatian Islands yacht cruise with Dubrovnik and Montenegro tour. It visits the islands of Vis and Hvar, Dubrovnik, and Kotor, Budva and Perast, Montenegro. It departs from May to September 2025 on MS Mendula, with prices from £2799pp. There is also an eight-day Split, Hvar and the Delights of Dalmatia yacht cruise, departing May to October 2025 on MS Mendula. Ports of call and visits include a guided tour of Split, Korčula, Jelsa, Postira, Bol, Trogir and Brac. Prices are from £1899pp, including drinks with lunch and dinner onboard. Riviera has additionally launched an 11-day Greece & the Adriatic itinerary onboard Celestyal Journey, departing April and May 2025. It visits Kefalonia, Dubrovnik, Kotor, Budva, Alberobello and ancient sites such as Olympia, starting from £2499pp. This joins the existing 11-day Athens & Greek Islands itinerary on Celestyal Journey, departing May to September 2025. A solo-only option is available departing July 2025. All Celestyal cruises include a free Sky High drinks package for all bookings made until March 31, 2025. A Voyage to the Arctic & Spitsbergen cruise, departing June 2025 on MV Ocean Albatros, will give guests the chance to experience the midnight sun within the Arctic Circle. It sails around the Svalbard archipelago with ports of call in Ny Ålesund, the islands of Sjuøyane and Oslo. Will Sarson, head of product cruise and long haul at Riviera, said: “These new itineraries perfectly complement our existing options, giving guests even more reasons to book.” 

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Riviera Travel has launched two new themed river cruises, sailing on the Rhone and the Rhine.  The ‘Gardens & Natural Beauty of the Rhone’ itinerary will feature TV presenter and gardening expert Charlie Dimmock, who will take part in onboard lectures and join guests during excursions. The eight-day cruise includes visits to Parc de la Tête d'Or’s botanical garden in Lyon, Jardin des Villes in Vienne, Rocher des Doms in Avignon, and a guided tour of Arles to see the L'Escape Van Gogh landscape garden. Prices start from £2149pp, departing October 11, 2024. Meanwhile, former Royal Butler Grant Harrold and Royal Chef Colin Alderson will be present on the eight-day ‘Regal Rhine Cruise to Switzerland’. They will deliver expert talks onboard and also join excursions. The ports of call comprise Strasbourg, Koblenz, Rüdesheim and Speyer. Guests will additionally drive through the Black Forest and take a rail journey up the Bernese Oberland Mountain range. Prices start from £1949pp, departing October 17, 2024. Will Sarson, head of product cruise and long haul at Riviera, said: “Demand for themed cruises is growing, as guests seek holidays with a difference.” “Itineraries such as these allow us to expand our reach and appeal to those who have yet to take a river cruise. They are also ideal for repeat guests who want to try something new.” 

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Riviera Travel will host six river cruise fam trips this year. It is open to 50 agents across four itineraries, equalling the highest number it has offered. Agents will join Riviera on sailings from June to October. The itineraries on offer include two Seine, Paris and Normandy cruises, two on the Rhine to Switzerland and one Blue Danube sailing. There is also a cruise on the Rhine and Moselle Agents can sign up to claim a place via Riviera's agent Facebook page. Submissions close on May 30, 2023. Each trip will be accompanied by a member of Riviera's trade sales team. Tom Morgan, Riviera Travel's head of trade, said: "We've ensured there are as many fam trip places available as possible." "We've received fantastic feedback for our previous trips."