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Promoting Central America: A Conversation with Boris Iraheta from CATA
In a dynamic interview, Boris Iraheta, representing the Central American Tourism Association (CATA), outlines efforts to market Central America as a cohesive and enticing tourist destination. With a focus on bridging connections between tour operators and destination management companies (DMCs), CATA aims to promote multi-destination tours encompassing countries like Belize, Guatemala, Honduras, Nicaragua, Costa Rica, Panama, and the Dominican Republic. Boris highlights key marketing pillars, including the region’s abundant wildlife, cultural authenticity, and eco-tourism opportunities, alongside developments in transportation infrastructure and upcoming events like sports tournaments and historic milestones. This concerted effort positions Central America as a diverse and appealing destination for travelers worldwide.
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