Access Hospitality unveils agentic AI booking engine

Wednesday, 18 Jun, 2025 0

Access Hospitality, parent company of SHR, Guestline, and STAAH, today unveiled the first booking engine to combine a fully embedded user experience with autonomous, agent-based AI.

Delivered through SHR’s Embedded Booking Engine, the system sits natively within a hotel’s own website – eliminating redirects and reloads.

It also integrates with the hotel’s CRS and CRM systems.

The new Interactive AI Booking Engine replaces traditional booking flows with a system that listens, reasons, and responds – guiding guests through two-way conversation instead of a static flow.

Bookings are completed without forms, or interruptions.

At the core of the system is a new generation of agentic AI technology developed by SHR: a coordinated set of specialised agents that work together to personalise the booking journey in real time.

Each agent is designed to handle a specific function within the guest experience.

The engine’s capabilities extend well beyond those of a simple chatbot.

While chatbots are built to respond to questions, AI Agent systems can interpret intent, and take meaningful action.

The AI engine has full access to real-time availability, pricing logic, loyalty entitlements, guest history, and behavioral signals.

For SHR customers already using the CRS, BE and CRM, the system activates without external vendors or added integrations.

Andrew McGregor, VP Accommodation at Access Hospitality, said: “This launch marks the end of booking as a static transaction.”

“We’ve given hotels a way to move beyond static funnels and into dynamic, conversation-driven engagement.”

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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