Adelaide: no more churches, thank you
MELBOURNE – Adelaide is throwing off its once-staid image as the City of Churches to spark a fresh approach to business events marketing.
The Adelaide Convention and Tourism Authority has become the Adelaide Convention Bureau with a new logo, strategy and commitment to drive convention business to South Australia.
“We thought we were losing our competitive edge,” said Adelaide Convention Bureau CEO, Damien Kitto.
The logo is a bright spark atom and the strategy has five key attributes: Team Adelaide, The 20-Minute City, The Thinking City, World’s Best Wine and The Australian Experience.
Kitto said the word that best summed up ACB was exceptional:
"From a marketing point of view, we will be consistently developing that brand promise."
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt