Advertising continues shift online

Monday, 18 May, 2005 0

Nearly half of markets surveyed said they plan to decrease spending in traditional advertising this year to fund an increase in online spending, according to a report by Forrester Research.

Total US online marketing spending will reach $14.7 billion this year, up 23% over 2004, according to the report.

By 2010, online advertising and marketing will make up 8% of total ad spending, Forrester said.

Search engine marketing is projected to grow by 33% this year to reach $11.6 billion by 2010.

The report was based on online surveys of 99 leading marketers, as well as other data.

Report by David Wilkening



 

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