Advertising regulator bans Premier Inn advert
The Advertising Standards Authority has reprimanded hotel chain Premier Inn for a ‘misleading’ online advert.
The ASA banned the ad which promoted Premier Inn Edinburgh rooms ‘from only £35 a night.’
It was ‘likely to mislead’ customers, the advertising standards regulator said.
Premier Inn said there were 377 rooms on offer at the stated offer price over the course of a year.
The ASA said the ad suggests a significant proportion of rooms at the hotel would be available at the price but the reality was very few were.
The regulator was alerted to the ad by a complaint from a consumer who couldn’t find any dates when the offer was available.
“We told Premier Inn to ensure that when using ‘from’ price claims in the future, a significant proportion of the advertised rooms were available at the advertised price,” the ASA said.
Related News Stories:
Related News Stories: UK, Europe bans Iran flights Edinburgh Premier Inn advert banned over price claim Edinburgh Premier Inn advert banned over price claim - BBC News Premier Inn ad banned for promoting rooms 'from only £35 a night ... BBC News - Premier Inn 'horror' ad banned from children's network Premier Inn £35-a-night advert banned by ASA - News Scott Watson on LinkedIn: Premier Inn ad banned for promoting ... ASA Ruling on Whitbread Group plc t/a Premier Inn, Beefeater MTV Networks blunder leads to Premier Inn ad being banned ... Premier Inn advert banned over £35-a-night claim - Leicestershire Live
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt