Agoda launches AI-powered hotel assistant

Sunday, 24 Aug, 2025 0

Digital travel platform Agoda has officially launched the Property AMA (“Ask Me Anything”) Bot.

This is an AI chatbot designed to provide instant answers to travellers’ hotel-specific questions.

AMA aims to help users make more confident booking decisions by delivering precise information in seconds, Agoda says.

Since a soft launch, the Property AMA Bot has answered over 30,000 hotel-related questions per day.

It has answered simple yet relevant questions like “Is there parking available?” or “What’s the quality of the breakfast?”

The connection is powered by advanced language model, ChatGPT, along with live property data, to ensure the Property AMA Bot provides up-to-date responses.

The Property AMA Bot builds on the existing messaging system with hotels.

The tool is available on any property page, and on all Agoda platforms: desktop, mobile web, and app.

“Helping travellers get the answers they need, when they need them, is central to building trust in our platform,” said Idan Zalzberg, Chief Technology Officer at Agoda.

The Agoda platform offers over five million properties, 130,000 flight routes, and 300,000 activities.



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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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