AITO members gain website
A website promoting members of the Association of Independent Tour Operators has gone live.
The development comes amid concern that members were getting “drowned out” by the online presence of major operators, airlines and other online travel companies.
The portal – www.aito.co.uk – has been developed by brand experience company Nucleus which won the business in a three-way pitch. An extranet to allow AITO members to communicate more effectively with each other has also been produced.
AITO chairman Richard Hearn said Nucleus had adopted a “strategic and pragmatic approach to website development, together with sound commercial reasoning and a great understanding of how a user-friendly website should be designed”.
Nucleus managing director Peter Matthews said individual AITO members had struggled to get a good ranking on Google individually so the AITO portal was developed to help make the consolidated members’ presence more clearly felt on the web.
He said: “The new portal makes it signifiacntly easier for the holidaymaker to browse for ideas or search by the type of holiday experience they want and/or where they want to go. Once they have selected a holiday tpe or destination, they are presented with details of relevant AITO members and directed to their respective websites.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive