AITO outlines criteria for new agency rewards scheme
AITO Specialist Travel Agents has confirmed the criteria for agents to gain points in its new Excellence Accreditation Scheme.
The scheme, which will run alongside the existing AITO All Stars programme, will reward agents for their engagement within the association.
Throughout the year, agencies will be monitored on the various criteria and scored accordingly.
The results will be announced at the AITO Agents’ Gala Awards ceremony at the association’s Domestic Conference, to be held in January 2018.
Gemma Antrobus, chairman of AITO Agents, said: "We recognise that those agents who use the association and its facilities to the fullest are also the highest performing – and most successful – agents. We want to ensure that all AITO Agents are aware of the vast array of services that can be utilised and which will help them to grow and to improve their businesses.
"The points-scoring matrix has been designed to accommodate all agents, regardless of their size, where they are located, or whether or not they have a shop front.
"We appreciate that some agents are able to attend events easily, helping them to score points in this arena, whilst others may have dedicated, perhaps part-time, members of their team looking after marketing, PR and social media, so may find this element of the scheme harder to achieve.
"As an association, we are really trying to help future-proof our agencies and help everyone evolve as times change and the market develops."
There are 17 activities in total which agents are able to tackle.
These include uploading the AITO Agents’ logo on the agent’s website, sending one representative from each brand to the AITO Domestic conference, and taking part in at least one HQ training event per membership year.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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