Amadeus to provide agents ‘Dynamic Access’ to hotel inventories
Amadeus has launched a new level of connectivity called ‘Dynamic Access’, offering travel agents direct access to the reservation systems of participating hotels at all stages of the booking process.
Marriott International is the launch partner for the launch of the new option, which Amadeus claims offers “the highest hotel connectivity level available on a global distribution system”.
Amadues says that Dynamic Access is the solution to an increased demand in the travel industry for access to seamless data across multiple channels, especially as travel service providers distribute more online and need to bring customers closer to the product offering.
The new level of connectivity includes direct access to hotels’ own reservation systems and a multi-property display that shows rate ranges rather than individual rates so agents can tell quickly and easily what is available at what cost within each hotel property.
Dynamic Access was available for the first time starting 12 June for Marriott International Hotels. Amadeus said that implementation of other hotel groups will follow in due course.
Bruce Wolff, Marriott International’s Senior Vice President for Distribution Sales and Marketing said: “This expanded functionality provides agents with the most timely and accurate information on rates and availability for multiple hotels. This is the same data used by our internal reservation staff. Agents can now shop and sell Marriott brands with an even greater level of comfort and confidence knowing that they are receiving accurate information when making buying decisions”.
Amadeus has also introduced further enhancements to its hotel booking tool including a more user-friendly screen layout and new, improved rate search facilities. Rate ranges have replaced the single rates shown previously, giving users a much broader view of what is available and allowing them to compare prices offered by different providers more easily. Amadeus says this has greatly improved the shopping process and productivity for travel agents.
Mark Lewsey, Director of Marketing for Amadeus UK said: “The main purpose of Dynamic Access is to secure optimum reliability at all stages of the booking process.
“Through Dynamic Access and other recent enhancements, which are part of our commitment to create the ‘Seamless Next Generation’ of hotel distribution, we are vastly improving the hotel shopping experience, maximising the benefits for both our customers and participating hotel companies.”
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