Amadeus to unveil hotel reservations tool with multi-media
Amadeus is planning a June launch for the latest version of its hotel selling platform incorporating multi-media functionality.
Amadeus UK managing director Stephane Durand claimed the trade selling system was on a par with any consumer booking engine.
Amadeus Hotel Plus is web-based and moves further away from the traditional green-screen code of the global distribution systems and introduces more point and click features.
The hotel application is quicker and easier to use and halves the number of steps required to make a booking from six to three.
Every property on the system is geo-coded so that travel consultants can see a range of properties in a particular location if the first choice is not available.
The system also offers detailed maps, 360-degree pictures and videos.
Durand said the technology was primarily aimed at the corporate market to help travel management companies provide more value and drive adoption of online booking tools.
The GDS has also enhanced its self-booking tool with improved integration of content as well as additional functions such as the e-concierge travel and destination information service.
Durand said: “The reason we continue to invest is to improve adoption. The smaller the company the lower the adoption so we need to make it far more intuitive so the traveller does not think of picking up the phone.”
He said Amadeus had carried out some research recently which showed more than 60% of customers have seen ‘significant savings’, by using the self-booking tool.
by Linda Fox
Linda Fox
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025