An appetite for St. Maarten or St. Martin?
St. Maarten/St. Martin, known collectively as “the culinary capital of the Caribbean,” started a joint marketing campaign that unifies both the Dutch and French sides of the island as one destination.
The two areas are inviting US travelers to “Bring their Appetite for Life” during a visit to the islands.
The new campaign aims to introduce Americans to the unique culture, cuisine and traditions that can only be experienced in St. Maarten/St. Martin. The joint marketing effort, spearheaded by both tourist bureaus, represents the first time both sides have come together to promote the island as one.
“St. Maarten/St. Martin has something special to offer every taste,” noted Regina LaBega, Director of Tourism for Dutch St. Maarten. She added:
“I am confident that once guests experience our unparalleled cuisine, spectacular nightlife, colorful history, diverse accommodations and duty free shopping that is without equal – guests with bring their appetite for life back to St. Maarten/St. Martin year-after-year.”
As a result of extensive consumer research conducted in key markets throughout the U.S., it was determined that the primary goal of the joint marketing campaign would be to position St. Maarten/St. Martin to the U.S. travel market as a safe, English-speaking destination that offers
guests a sophisticated/upscale charm derived from its rich Dutch and French heritage.
The slogan, “St. Maarten/St. Martin: Bring your Appetite for Life,” was designed to express the idea that the island of St. Maarten/St. Martin offers a host of experiences to the average traveler.
“It’s our intent that through this joint marketing campaign guests of both St. Maarten/St. Martin will identify with the endless vacation and leisure opportunities our island has to offer, while at the same time help us create new opportunities for the island’s infrastructure and local inhabitants,” said Alex Richards Director of Tourism for French St. Martin.
St. Maarten / St. Martin is the smallest island in the world to have been partitioned between two different nations, France and the Netherlands. Visitors have a choice of 37 beaches across the two sides of the island.
Report by David Wilkening
David
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