Ashes cricket helps boost visitors to Australia

Thursday, 13 Nov, 2007 0

The number of UK visitors to Australia was up by four per cent to 732,200 in the year to September 30.

The Ashes cricket test helped boost numbers, according to figures released at World Travel Market.

Total overseas arrivals rose by 4% to 5.67 million in the year over the same period 12 months earlier.

Irish travellers to Australia rose by 11% to almost 65,000.

Tourism Australia general manager for Europe Rodney Harrex said: “We had a strong start to the year with increased numbers of British visitors travelling to various parts of Australia to watch the Ashes series cricket matches and enjoy a range of tourism experiences either sie of the fixtures.

“Going into 2008 we will be increasing efforts to promote the Working Holiday Maker Visa, highlighting the benefits of the scheme to those aged between 18 and 30.”

A new training programme for agents on a set of three CDs and an online marketing tool kit were also launched at WTM.

by Phil Davies

   



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...