Australasian Economic Travel and Tourism Resilience Forum destined to be top event for whole industry

The Australasian Travel and Tourism Resilience Forum taking place this Saturday at the International College of Management Sydney, is the first event in Australia that that offers all aspects of the industry, inbound, domestic and outbound, the opportunity to come together, hear from the region and world’s leading speakers and also devise strategies moving forward for businesses to cope with what will without be some challenging times ahead.

Global economic volatility is already affecting every single tourism business in some way and world leaders in this space are saying that only those who understand the challenges and the opportunities will survive in good shape, with the UNWTO seeing the Australasia forum as a model for fora that could well be rolled out across the world.

Global industry leaders are of the opinion that is planning is vital ‐ which is why the industry leader principles of Struan & Associates Consulting, TravelMole and eTravelBlackboard have taken the very significant step of bringing together some of the world and the region’s most important financial and business brains, not only to explore the issues the industry is currently facing but also come up with tangible and workable tips and solutions for individual businesses.

The highly impressive portfolio of speakers, presenters and panellists continued to grow with the announcement that recognised industry leader, Anna Guillan, Executive General Manager Sales and Marketing at Voyages Hotels and Resorts, will be taking the Hotel and Hospitality panel and break out session leader spot.

With over 100 delegates already attending from all sectors, with the only very surprising weak response from the sectors that would appear to potentially be most exposed, inbound and domestic, and also a poor response from industry associations, State Governments and Federal Governments, the organisers are keen to quickly fill any remaining slots and are offering a special deal for double registrations of $66pp if two or more people from the same company register from now until Friday.

To register visit:

http://www.travelpress.com.au/etbpromotions/TourismResilienceForum/

The current programme is: –

Registration

Opening by John Alwyn‐Jones Chair for the day.

Topic: Global Travel Management – Adding Value in Troubled Times- Justin Morgan General Manager American Express Business Travel

Topic: The economics of Australian Tourism and Travel in a global economic crisis context ‐ how are we doing? – Professor Larry Dwyer ‐ Qantas Professor of Tourism and Travel Economics at the University of New South Wales, Australia and Ray Spurr – Senior Research Fellow and Director of the Sustainable Tourism CRC Centre for Economics and Policy, University of New South Wales

Topic: What can Australia learn from what is a happening elsewhere in the world? A strategic Management Approach to dealing with a volatile business environment – Ravi Ravinder ‐ Senior Lecturer, Tourism Management University of Technology Sydney based tourism management and marketing expert

The Response of Airlines to Tourism’s Economic Challenges – Dr Tony Webber ‐ Chief Economist, Economic Research Group QANTAS

Topic: Developing policy approaches for Australia’s tourism resilience – some tips on what tourism businesses and the industry needs to do – Professor John Jenkins, Head of School, School of Tourism & Hospitality Management at Southern Cross University

Panel discussions:

Retail and Distribution: Barry Mayo CEO House of Travel and Travel Managers

Aviation and Tourism Intelligence: Paul Glynn, Managing Director Aviation and Tourism Intelligence.

Media: Barry Matheson former Producer of “The Great Outdoors”

Hotel and Hospitality: Anna Guillan, Executive General Manager Sales & Marketing Voyages Hotels and Resorts

Tourism NSW: Justine Cooper Acting Director of Marketing Tourism NSW

Employment and Recruitment: Mandy Scotney Chair, Travel Industry Career Association

Wholesale: Peter Baily, General Manager Council of Australian Tour Operators

Training and Education: Chris Harris, Head of Programmes – Hospitality, ICMS and Simon Pawson Head of Tourism Management ICMS  

Destinations: Sharon Hannaford Chair ANTOR

The International Perspective: Mark Sheehan Media Chair Visit USA

Online: Peter Smith General Manager, ZUJI

MICE: Claudia Steiner Exhibition Manager Expertise Events

Cruise: Brett Jardine General Manager International Cruise Council Australasia

Networking Lunch sponsored by Southern Cross University

Topic: Talking up tourism – making your tourism business resilient in challenging times some tips on what you need to do – Adrian Caruso, CEO of TA Fastrack

Topic: Maximising the Bang for your Scarce Marketing Buck – Mike Da Silva, CEO MDSA Promotion Marketing Australia and President Marketing Agencies Association Worldwide, New York

Topic: A ten point plan for Australian travel and tourism industry recovery – Dr David Beirman, Director, Struan and Associates, leading global travel and tourism crisis recovery consultant and lecturer.

Topic: PATA’s Project Phoenix World’s Best Practice in Tourism Recovery – Chris Flynn CEO PATA Australia / Pacific

Division into industry specialist break out groups chaired by:

Retail and Distribution: Barry Mayo CEO House of Travel and Travel Managers

Aviation and Tourism Intelligence: Paul Glynn, Managing Director Aviation and Tourism Intelligence

Media: Barry Matheson former Producer of “The Great Outdoors”

Hotel, Hospitality and MICE: Anna Guillan, Executive General Manager Sales & Marketing Voyages Hotels and Resorts

Employment and Recruitment: Mandy Scotney Chair ,Travel Industry Careers Association

Wholesale: Peter Baily, General Manager Council of Australian Tour Operators

Training and Education: Chris Harris, Head of Programmes – Hospitality, ICMS and Simon Pawson Head of Tourism management ICMS

The International Perspective: Mark Sheehan Media Chair Visit USA

Online: Peter Smith General Manager, ZUJI

Tourism NSW: Justine Cooper Acting Director of Marketing Tourism NSW

Destinations : Sharon Hannaford Chair ANTOR

Cruise: Brett Jardine General Manager International Cruise Council Australasia

Industry Specialist Break out Groups Report back.

Summing up by Chair and selected keynote speakers

Post Conference drinks hosted by Southern Cross University

To book click here now:

http://www.travelpress.com.au/etbpromotions/TourismResilienceForum/

We look forward to seeing you on Saturday.

A Report by the Mole