Australia re-launches tourism website
Australia’s revamped official travel website www.australia.com has been launched.
Giving a new look to the online marketing of Australia overseas, www.australia.com has been translated for different key markets.
The site provides information about hotels, tours and holiday experiences throughout Australia, by drawing up-to-the-minute information from the national and eight state based tourism websites and data warehouses.
It also allows tourists to use the latest interactive mapping and intuitive navigation technology, Google mapping and search and advertising platforms.
Fran Bailey Federal Minister for Tourism said: “We need to be at the cutting edge of this global trend and it’s just good sense to be able to use the latest technology to make it easier and simpler for people to find out how they can get to Australia, what good deals they can get, and what are the good experiences they can have.”
She said 58% of international tourists to Australia used the internet for research in 2006, up from 22% in 2003.
Online bookings are not available from www.australia.com but many of the linked sites do offer this facility.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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