BA apologises for racist and abusive tweet
A racist and abusive comment was accidentally posted on British Ariways’ official Twitter page, highlighting the risks involved in using the social networking site.
The foul-mouthed tweet, originally from another user of the site, was re-tweeted by BA to its 210,383 followers before communications chiefs spotted the error.
BA immediately issued an apology, but not before hundreds of followers had also re-tweeted the comment to their followers.
BA said: "We apologise for any offence caused and we are investigating how this has happened."
A spokesperson for the airline said it wasn’t clear if it was the result of the airline using an auto-retweet function or if BA’s account had been hacked.
The abusive comment was made by a user called ‘Asian Ronaldo’ who was responding to a tweet from a user called ‘JaeLadd’ complaining about his flight being cancelled. The offensive remark was then re-tweeted by @British_Airways to its followers.
The tweet has since been removed.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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