Bottom’s up to Coke
Coke edged out Pepsi as the official beverage of the merged America West-US Airways.
This involves an altered course for America West passengers, who previously were Pepsi drinkers.
The new airline also had to choose between Budweiser and Miller but went with Bud.
That was a much easier decision, however, because the soda contract is worth far more than beer.
The main reasons Coke got the business: price and distribution. Coke already is served on a majority of the merged airline’s flights.
Airline officials admitted the soda war was not of utmost importance because no travelers choose their carriers by what soft drinks are served.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools