Brand USA unveils MegaFam itineraries
Brand USA has unveiled details of its MegaFam 2018, being hosted in partnership with American Airlines and British Airways.
Taking place April 26 to May 4 2018, the multi-destination familiarisation tours for travel agents from the UK and Ireland will see 100 agents travel on seven itineraries across the USA simultaneously.
At the end, all agents will join together for a finale celebration in Nashville, Tennessee.
Unique to next year, each of the seven itineraries will explore the landscapes and soundscapes of the USA through the lens of music, meeting visionaries, artists, music makers and innovators who are shaping the country’s culture today.
The new itineraries for 2018 are:
Western Treasures: Deserts and Lights – Visiting California, Arizona and Nevada
Pacific Pleasures: Hiking and Hipsters – Visiting Washington and Oregon
Southern Splendour: Hospitality and Charm – Visiting South Carolina and Georgia
Floridian Flavours: Sunsets and Surf – Visiting Florida
Music Trail: Jazz and Soul – Visiting Louisiana, Mississippi and Tennessee
Great Lakes: Midwest and Motown – Visiting Michigan, Ohio and New York
Capital Culture: Monuments and Battlegrounds – Visiting the District of Columbia, Virginia and Pennsylvania
To be eligible to win a place on the MegaFam, travel agents in the UK and Ireland must book travellers on American Airlines and British Airways flights to the US during the entry period from December 2 until March 23 2018.
In addition, they must earn as many badges as possible on Brand USA’s official agent training site, USADiscoveryProgram.co.uk, including the mandatory MegaFam Airlines 2018 badge and the Music, Culture & Heritage badge.
To enter the MegaFam, visit USAdiscoveryprogram.co.uk/MegaFam.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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