British seaside holidays boosted by Brexit
British seaside guest houses are enjoying a surge in bookings, according to analysis by online booking specialists Eviivo.
Its booking data compiled from 5,000 B&Bs nationwide shows forward booking are up 19.2% compared to the same pre-Brexit vote period.
Calling it the ‘Blyton effect’, Eviivo says the weaker pound is boosting the popularity of nostalgic family-friendly breaks.
It said Penzance, Scarborough and Torquay are especially popular this summer.
B&Bs marketing themselves as family friendly saw a particularly strong surge, with bookings up 56.9% year on year.
"It’s looking more like a Pirates of Penzance summer than a Pirates of the Caribbean summer", said Tom Messett CMO at Eviivo.
"British B&Bs, seaside or otherwise, have changed beyond recognition in the last 10 years. The cliches are a thing of the past. These days the only Basil you’re likely to meet is the sprig on the artisan tomato salad."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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