Canada unveils ‘experiential’ campaign
The Canadian Tourism Commissions has embarked on a major promotional campaign in London.
Its focus is on a ‘Canada Dome’ at Canary Wharf, described as a fully interactive experience of the sights and sounds of the country.
Opening on Monday, January 21, the dome will highlight seven of Canada’s provinces in an interactive experience.
Visitors also get a chance to win a 13-day trip for two to Atlantic Canada.
“The experiential campaign also embraces Bluetooth technology to ensure local mobile phone users get details of the dome and the competition,” the CTC said.
“It’s all part of a new campaign from the Canadian Tourism Commission and its industry partners (Destination Quebec, Tourism Ontario, Travel Alberta and the Atlantic Canada Tourism Partnership) that embraces sensory overload in order to bring UK consumers a very seductive sample of the sights, sounds and tastes that are making Canada the surprise destination for 2008.”
A poster campaign on the London Underground, inserts in the Metro and Guardian newspapers and an online push on sites such as MSN and TripAdvisor are part of the activity.
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025