Celebrity unveils river cruises brand

Celebrity Cruises is launching a new brand which will see it navigate the rivers of Europe.
It announced Celebrity River Cruises, which will offer premium river cruise itineraries ‘to historic cities on the world’s most iconic rivers.’
It will initially launch in Europe.
The brand has signed an order for 10 river ships to launch from 2027.
Reservations will open later this year.
Ships will bring the elevated design of the Edge Series Ocean ships to the river, it says.
“We’re thrilled to announce our entry into the river cruise market,” said Jason Liberty, president and CEO, Royal Caribbean Group.
“With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river.”
Laura Hodges Bethge, president, Celebrity Cruises, added: “We’ve redefined travel on the ocean with our best-in-class hospitality, food and beverage experiences, and will combine them with authentic, destination-rich itineraries.”
More details about Celebrity River Cruises, including destinations and ship details will be announced in the coming months.
Related News Stories: Celebrity unveils river cruises brand TravelMole Celebrity Cruises ships visit Perfect Day at CocoCay for first time Thailand's Nok Air taps Sabre for first GDS deal Qatar Airways Extends PSG sponsorship JetBlue adds new Europe routes from Boston Carnival welcomes seven millionth guest in New Orleans American Cruise Lines adds more summer Hudson River cruises for ... Aircraft engine death investigation underway at Amsterdam Schiphol ... Cruising with Susan Calman back for festive episode aboard APT ship
Learn more about : Celebrity Cruises ( N. America ) Celebrity Cruises ( Asia Pecific ) Celebrity Cruises ( United Kingdom )

TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights
Southwest plane hit by gunfire at Texas airport