Challenge Tour selects HotelPlanner as Title Partner

Friday, 17 Jan, 2025 0

Golf’s Challenge Tour has appointed HotelPlanner as title partner in a multi-year deal.

The travel technology company is the Tour’s first title partner, from the start of the 2025 season.

HotelPlanner combines proprietary AI agents (HotelPlanner.ai) and a 24/7 global gig-based reservations and customer service network.

The sports sponsorship will help grow the Tour through increased prize funds while helping to elevate the standard of golf events on the Road to Mallorca.

The 2025 HotelPlanner Tour schedule begins in South Africa next week, with the SDC Open taking place at Zebula Golf Estate & Spa from January 23-26.

Players will compete for a record total prize fund of over €9,000,000 on the HotelPlanner Tour this season, with each European event having a minimum prize fund of €300,000.

The prize fund increases for 16 events in total in 2025.

The schedule will consist of 29 tournaments staged across three continents in 18 different countries.

It concludes at the Rolex Grand Final supported by The R&A in Mallorca.

In addition to their title partnership, HotelPlanner will provide additional investment into six events on the 2025 HotelPlanner Tour schedule, and a total of 40 tournaments throughout the multi-year partnership.

HotelPlanner will use their assets, connectivity and people to help grow the Tour and open doors for the game of golf through global travel.

Jamie Hodges, HotelPlanner Tour Director, said: “Today’s announcement is undoubtedly a momentous one in the proud history of our Tour. It will be strengthened because of this hugely significant deal. “

“This new partnership will increase prize funds for our membership and elevate the standard of our events. The global reach of HotelPlanner is also aligned with the diversity of our membership and the places and cultures we visit.”

Tim Hentschel, HotelPlanner Chief Executive Officer, added: “We are delighted to become the title partner. This partnership provides an excellent platform to engage with customers, prospects, and stakeholders, and build our brand.”

“The Challenge Tour has been the foundation of so many great golfing names and we are excited to see the HotelPlanner Tour continue to open doors for the next generation of superstars.”

Founded in 2003, HotelPlanner has partnerships with the world’s largest online travel agencies, sports franchises, hotel chains, individual hotels, online wedding providers, ancillary lodging providers, corporations, universities and government agencies.

Learn more about : Hotelplanner ( N. America )

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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