CLIA launches new trade training programmes

Saturday, 13 Sep, 2024 0

Cruise Lines International Association (CLIA) is introducing two new ‘hybrid learning’ training programmes for frontline travel agents.

One will focus on river cruise and the other on expedition cruise.

CLIA is looking for two cohorts of 30 agents to join the six-month learning programmes, which will lead to a graduation ceremony and special certification that officially recognises them as river or expedition ‘Cruise Champions’.

The programme is aimed at agents who are new or have limited experience of the sectors.

It will include a mix of classroom training, plus monthly webinars and digital catchups in a structured six-month programme.

Content will cover destination training, product training and sales techniques, as well as ideas and suggestions on how to find suitable holidaymakers.

CLIA is creating the programme alongside its river cruise and expedition cruise line operators.

Travel agents will be asked to commit to a number of learning hours each month, working through a complete programme in order to achieve the certificate.

The programmes start in November, with each being launched with a full classroom day of learning.

Agents will be asked to apply for a place, with registration opening after CLIA Cruise Week (September 16-22).

Andy Harmer, CLIA managing director UK & Ireland, said: “Interest in both river and expedition cruising has never been higher, so we want to ensure that agents are equipped with the specialist knowledge.”

“We appreciate the support of our cruise line operators in developing these courses that will offer a blend of learning that will ensure participants graduate as true Cruise Champions.”

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Holiday Extras is the UK market leader in airport parking, airport hotels, worldwide airport lounges, destination car hire, airport transfers and holiday insurance. Es...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our award-winning trips support local communitie...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places for more than...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casi...

Princess Hotels & Resorts is a hotel chain specialising in holiday and urban hotels located in first class tourist destinations, a choice which enjoys the favour, ...

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like oceans, golden beaches, an ...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal Data Protection law...

We are a global network of tourism experts, who create, launch and support highly specialized, individually branded travel services. All our services are led by passio...

River cruising is a treat for the senses, allowing you to see, touch, feel and experience the world like never before. Sit on the intimate, open-air upper deck as you ...

Why Avalon Waterways: Happiness flows on an Avalon river cruise. From Asia to South America and Europe to the Nile, you’ll cruise in relaxed luxury with river cruising...

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and magnificent nature, which should b...

SOUTH AUSTRALIA. FOR THOSE WHO WANT A LITTLE MORE. South Australia. It’s a beautiful place. A place for the restless, for those who want to dive a little deeper, explo...

Consisting of the three Maritime provinces of New Brunswick, Nova Scotia, and Prince Edward Island as well as Newfoundland and Labrador—is a place of remote coastlines...

The Florida Keys and Key West is a 126 mile long string of Islands connected to South Florida by the scenic Overseas Highway; a road that suspends the traveller in a p...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myan...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order to boost the tourism offering and rai...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We work with a wide range ...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our payment gateway e...