Creative Holidays goes direct sell
Creative Holidays has relaunched the www.ineedaholiday.com.au consumer web site which it bought in April, appearing to be the first step as anticipated by TravelMole in April [please see https://www.travelmole.com/stories/1117660.php] of the Travel Corporation going direct sell, with in this case, being able to book Creative Holidays direct without going through an agent.
Travel Corporation brands have always stressed their commitment to the trade and only selling through agents, saying in April that their purchase of ineedaholiday.com.au was to enable them to enter the incentive market so that Creative Holidays could supply content to loyalty program databases, owned by the Leapfrog Group.
It is not clear why it was necessary for Creative to relaunch ineedaholday.com.au as a publicly accessible web site to achieve that and with Justin Montgomery, Creative’s MD currently overseas, he is not available for comment until later today.
What is clear though from the ineedaholiday.com.au site is that a wide range of Creative product can now be booked direct by consumers with the site easily found through search engines.
Watch this space as more is revealed!
Report by the Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025