Destination NSW launches Chinese website
New South Wales tourism has launched a new dedicated website devoted to visiting Chinese tourists.
Destination NSW, the NSW Government’s tourism agency has created Sydney.cn, available in Traditional and Simplified Chinese, and hosted in China to ensure faster download speeds.
The website is also mobile responsive.
"China is the number one inbound visitor market for NSW. In the year ending September, more than 443,000 Chinese visitors stayed 12.1 million nights in NSW and spent more than $1.5 billion during their stay," said NSW Deputy Premier and minister for tourism Troy Grant.
"It makes sense to have a dedicated and easy to navigate website to ensure potential visitors from China can access the information they need to help plan their next holiday to Sydney and Regional NSW," Mr Grant added.
The website offers details of over 150 activities, events and destinations region-wide in Sydney, the Blue Mountains, Hunter Valley, Central Coast, Byron Bay, Port Macquarie, Port Stephens and Coffs Harbour.
"Sydney.cn will also provide access to the latest and best tourism information available on visiting to Sydney and NSW, including a Travel Assistant section on the latest visa, customs, health and safety and credit card shopping information," said Destination NSW CEO, Sandra Chipchase.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt