Dnata relaunches tour brand Incredible Journeys

Sunday, 19 Mar, 2023 0

Dnata Travel Group has relaunched tour brand Incredible Journeys to the travel trade with a travel agent incentive

It launched a dedicated campaign spearheaded by the publication of an 84-page ‘Little Book of Incredible Journeys’ brochure.

It was sent to over 250 agencies last week, downloadable from www.goldmedal.co.uk.

The brochure contains over 30 curated tours selected by Incredible Journeys experts.

It marked the relaunch with a travel agent incentive.

Agents booking will be entered into a prize draw to win a holiday when making an Incredible Journeys booking until 14 May.

They simply have to email their booking reference to [email protected]

Bookings also entitle them to an improved Farebank Reward of up to £500 per booking.

Weekly prizes are also up for grabs by following the new dedicated @IncredibleJourneysAgents Facebook and Instagram pages.

During a soft launch phase, Incredible Journeys saw a 425% increase in bookings.

There was also as a 55% increase in average booking values.

The most popular region for bookings was Asia, followed by Africa and South America.

Dnata B2B MD, Simon Applebaum, said: “The relaunch is the next piece of the jigsaw as we strive towards our goal of offering agents a complete range of tailor-made product.”

“It perfectly complements Cruise Plus, Pure Luxury and our flagship Gold Medal brand.”

Related News Stories :   Napa Valley Wine Train food & wine experience launches     Fred. Holidays unveils epic Antarctica cruise, Machu Picchu Rail & Sail trip     If Only launches Europe holiday collection     Canadian shot dead in Mexico     EasyJet holidays expanding Switzerland     Riviera’s full European escorted tour programme on sale  

Learn more about :   Gold Medal ( United Kingdom )  


TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Most Read

Mike Ferguson of Skyscanner talks to Graham about expansion and the new research key for DMO’s

Dana Young updates Graham McKenzie on the progress Visit Florida is making

Jenna Saucedo-Hererra of Greater SATX

Charles Godot General Manager at voco Dubai Palm Jumeirah

Robert Khoury JA Resorts and Hotels Vice President Sales and Marketing

Harry Hastings of Ocean Holidays talks to Graham McKenzie about the past 20 years and the next 20

Nium - Is this the fastest growing Fintech company? Spencer Hanlon talks to Graham McKenzie

Sarah Doyle from Visit Phoenix

Michelle and Jalyssa of Visit Mesa

Alison Cryer, MBE of Representation Plus

Tracy Vaughan, SVP Global Trade Development at Visit Lauderdale

Marc Anderson CEO of Visit San Antonio speaks to Graham McKenzie in London about his city and IPW23

Your Email is bounced out please whitelist travelnewswires.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari