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Dnata relaunches tour brand Incredible Journeys
Dnata Travel Group has relaunched tour brand Incredible Journeys to the travel trade with a travel agent incentive
It launched a dedicated campaign spearheaded by the publication of an 84-page ‘Little Book of Incredible Journeys’ brochure.
It was sent to over 250 agencies last week, downloadable from www.goldmedal.co.uk.
The brochure contains over 30 curated tours selected by Incredible Journeys experts.
It marked the relaunch with a travel agent incentive.
Agents booking will be entered into a prize draw to win a holiday when making an Incredible Journeys booking until 14 May.
They simply have to email their booking reference to [email protected]
Bookings also entitle them to an improved Farebank Reward of up to £500 per booking.
Weekly prizes are also up for grabs by following the new dedicated @IncredibleJourneysAgents Facebook and Instagram pages.
During a soft launch phase, Incredible Journeys saw a 425% increase in bookings.
There was also as a 55% increase in average booking values.
The most popular region for bookings was Asia, followed by Africa and South America.
Dnata B2B MD, Simon Applebaum, said: “The relaunch is the next piece of the jigsaw as we strive towards our goal of offering agents a complete range of tailor-made product.”
“It perfectly complements Cruise Plus, Pure Luxury and our flagship Gold Medal brand.”
Learn more about : Gold Medal | Incredible Journeys ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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