Egypt sponsors WTM to reach global audience
Egypt is to sponsor World Travel Market registration as part of its marketing campaign for the UK.
Its logo and tag line "where it all begins" will appear on all online and direct mail promotional materials.
Egyptian state tourist office director UK and Ireland Omayma El Husseini said: "WTM is an ideal vehicle for us to promote Egypt to the UK and also to a wider global audience of travel buyers."
Husseini was behind the Egypt Now initiative which launched last November.
The official Egypt tourism website has a channel which streams live footage, via webcams, of beaches at Sharm el Sheik and Hurghada.
To increase tourism number in 2013 and 2014, Egypt is promoting a variety of sub-brands including the Romantic Nile and Land of the Pharoahs, in the place of promoting the country as a whole.
The campaign is designed to promote Egypt’s culture so it is not seen as just a beach destination.
World Travel Market Senior Exhibition Director Simon Press said: "It is a testament to the power of WTM that one of the world’s leading inbound destinations is partnering with us during a critical time for the country’s vitally important tourism sector.
Diane
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