Expedia Unveils Green Hotel List
Thursday, 20 Mar, 2010
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Travel Website Incorporates Green Lodging Certifications into Hotel Listings
Expedia has incorporated Eco-Rating Programs into a new feature on its website that allows listed properties to showcase their commitment to "green" hotel operations. The agreement is part of Expedia’s efforts to upgrade the resources available to eco-conscious travelers within the expedia.com website and the "Traveler’s Guide to Going Green" micro-site.
Expedia has created a number of avenues for Green Key and other member properties to be found on Expedia sites. They can highlight their participation in the program by registering via Expedia Partner Central and properties can be found through the following:
- In Award & Affiliation on the hotel infosite on the details page
- As an Amenity, searchable under the category of "Green/Sustainability"
- On the Green Hotels list which will be searchable by destination
Green Key and other certifications is designated by Expedia as a recognized 3rd-party validated certification program.
"Today’s travelers are increasingly interested in gauging the environmental practices of hotels and other travel suppliers," said Expedia’s Janice Lichtenwaldt, who earned her MBA in Sustainability from the Bainbridge Graduate Institute. "To that end, Expedia has elected to increase the ‘green’ resources available to our customers, as well as the ‘green’ recognition available to our partner hotels."
Green Key, the first program of its kind to rank, certify and audit hotels and resorts based on their commitment to sustainable "green" operations, is a joint venture between LRA Worldwide, Inc. and the Hotel Association of Canada. Green Key has been in operation in Canada for more than ten years. It launched in the United States in September of 2009 and has been adopted by Fairmont Hotels & Resorts, Sofitel Luxury Hotels and on a pilot basis by Accor North America. Currently, Green Key has more than 1,300 member hotels throughout the United States and Canada.
Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite, special offer at: www.travelmole.com/stories/1141006.php
Valere
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