Frosch buys majority stake in California based agency Plaza Travel
Frosch International Travel has announced a majority stake purchase in California based luxury agency Plaza Travel.
Frosch has acquired a 51% stake.
Plaza Travel will continue operating as a standalone brand while gaining the ‘opportunity to accelerate growth in the corporate, entertainment, leisure and independent contractor markets.’
Plaza Travel President Steve Orens will remain at the helm of the business.
"The Covid-19 pandemic has provided a unique opportunity to partner with a great multi-national company like Frosch to access an enhanced global network," Orens said.
Plaza brought in about $80 million in sales in 2019 and has more than 100 travel advisers.
"Frosch and Plaza Travel are well aligned in our values and culture and the way we do business," said Bryan Leibman, Frosch’s President and CEO.
Written by Ray Montgomery, US editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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