Fusion unveils third brand with ‘slightly rebellious’ Fusions Originals
Hospitality firm Fusion has tapped Charles Darwin for its next brand evolution.
The British naturalist is the perfect figurehead for its newest brand, Fusion Originals, the company says.
"World-changing ideas are what Fusion is all about. Charles Darwin is the perfect person to launch this exciting, slightly rebellious all-new brand," said Remco de Hoog, Fusion’s chief architect.
‘Darwin – a Fusion Original’ is currently under construction in Ho Chi Minh City, and will feature 88 rooms.
Room interiors will pay homage to Darwin’s achievements with botanical motifs, artistic recreations of extracts of Darwin’s manuscripts, and all-natural tones and textures.
"With Darwin and every Fusion Original that comes after it, you’ll never quite know what to expect, We love shaking things up, and we think our guests will really enjoy the feeling of entering the unknown each time… in a good way," de Hoog added.
Darwin – a Fusion Original is slated to open next summer.
Fusion designs, builds and manages beachside resorts and city hotels through uniquely branded hospitality concepts, and has five properties currently open in Vietnam.
Fusion’s all-spa inclusive wellness resorts are located in Da Nang, Cam Ranh, Ho Chi Minh City, and Phu Quoc.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments