Georgia targeting baby boomers
Georgia tourism officials are attempting to lure baby boomers to its plantations, Civil War battlefields and other “heritage tourism” sites.
Greg Paxton, president and CEO of The Georgia Trust, said hundreds of downtown revitalization projects in the state are already under way.
“What we’ve had is a series of independent sites and institutions,” he said. “What we’re seeking to do is have the marketing, the outreach and the trip planning integrated.”
Visiting such sites is a US trend, according to John L. Nau III, chairman of the national Advisory Council on Historic Preservation.
Before 9/11, a survey found that 60% of baby boomers planned to tour the country with their grandchildren, he said. But after 9/11 the percentage leaped to 75%.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports